Our Curation Process


How we select the products at MyBeautyHero

We offer beauty shoppers clean beauty products from visionary brands through a more transparent vetting process.

1) Brand and Product Hunting

As beauty lovers ourselves, we are always on the lookout for the most-coveted beauty brands around. How do we find them? From word-of-mouth to celebrities and glamourous people who care about great skin and are always in the know about cult-sensation products.

2) Feedback from Real People

The search does not stop until we get feedback from real people who have used the products. From reviews, social media discussions, and before-and-after, we dig deep to understand what the hype is all about.

3) Free from MyBeautyHero Blacklist Ingredients

To earn the spot in our curation, the product must be made with integrity, deliver exceptional results, and be free from anything in our Blacklist Ingredients.

4) Meet and Greet the Brand and R&D Team

We believe that it is important to know that the founder behind the brand is committed to the highest quality and sustainability. We personally talk to them to ensure that they do not cut corners and have their own R&D facilities.

5) In-House Product Test

We only include products that we vouch for. How do we know? By testing them ourselves! We check the products from the packaging used, to the texture, consistency, scent, and effectiveness.

6) Enlist Testers (coming soon)

This aims to test the products, provide real reviews and testimonials by a small group of testers.

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