Hyeja embodies a philosophy of love and grace. Inspired by Korean heritage and personal skincare experiences, Hyeja offers a unique approach to skincare, combining Korean herbal formulas with modern science. With a focus on clean, non-toxic, and vegan products, Hyeja promotes self-love, environmental care, and effective skincare solutions.
At HYEJA, the brand's philosophy is rooted in the belief that beauty lies in embracing imperfections. Guided by the values of love and grace, HYEJA expresses a unique skincare perspective that combines the power of Korean Herbal Formula with modern science. The brand prioritizes clean, non-toxic formulas utilizing gentle, yet effective, vegan ingredients. Striving for true beauty, HYEJA believes in the perfect harmony between natural and synthetic formulations. HYEJA is more than a skincare brand; it represents a philosophy of love for oneself, others, and the environment.
The founder of HYEJA Skincare, Richie, brings a wealth of knowledge and experience to the brand. Growing up in a family deeply involved in the Korean beauty industry, Richie developed a passion for skincare. Inspired by personal struggles with chronic cystic acne, Richie embarked on a journey to create a unique skincare philosophy that combines Korean herbal formula with a modern approach. With a deep understanding of the importance of balance and gentle ingredients, Richie's vision for HYEJA is to offer skincare solutions that are effective, inclusive, and rooted in love for oneself and the environment.
HYEJA Skincare prides itself on thoughtfully sourcing ingredients from Korea. Key components like yuzu extract from Goheung, heartleaf from Jiri Mountain, and matcha & green tea from Bosung are carefully chosen for their effectiveness. With a focus on gentle, yet potent formulations, HYEJA combines natural and synthetic actives to create skincare suitable for sensitive skin.
Committed to sustainability, HYEJA Skincare strives to reduce its environmental impact. Using eco-friendly, responsibly sourced packaging materials, such as upcycled sugarcane fiber for paper box packaging and Tyvek labels, HYEJA aims to minimize waste and carbon footprint. With a dedication to clean luxury skincare, HYEJA offers accessible products that prioritize the well-being of the planet.