UKVIAT uses natural ingredients, carefully researched and responsibly sourced from land and sea. They are known for their supercharged vegan serums, and for using mushrooms as ingredients and botanical extracts in their formulations.

Aside from using natural ingredients, they contribute to environmental initiatives as means to give back to the planet. At least 2% of the revenue from each of their products is transferred to environmental organizations to act together and fund a concrete cause. The causes they support include planting trees and securing biodiversity in forests, protecting and cleansing marine ecosystems, and revitalizing landscapes through planting meadows and supporting wild bees.