My BeautyHero is an online destination for the most-coveted clean beauty products.
We bring together visionary beauty brands from all over the world that are committed to providing clean beauty products, vetted by us.
Our Story
It started from our personal experiences. Co-founders Diana and Raul joined forces to bring My BeautyHero to life. We both believe that being beautiful doesn’t have to come at a price: our health and our environment.
While there are a lot of places where you can get beauty products, we decided to only focus on clean beauty.
Aside from ensuring that the brands provide beauty products with non-toxic ingredients, exceptional performance, and cruelty-free formulas, they are purpose-led brands so you can make a real difference while you shop.
Purpose-Driven
Our mission is to make everyone beautiful inside and out by providing beauty products that are effective and safe for your body and the environment.
Toxic-Free Ingredients
High-Performing Products
Cruelty-Free Formulas
Sustainable Brands
Our team
The team behind our carefully curated products.
Diana de Castro
Industrial Engineer and Makeup Artist
"My passion is to bring beauty to everyone without compromising our health and mother nature. It started as a personal experience. As a cancer survivor and a mother, I deeply care about the environment and the ingredients that our bodies are exposed to."
Raul Richter
Actor and Influencer
"As an actor, I am daily exposed to beauty products and it is so difficult to find one place to shop for high-performing products that are safe and clean. Together, we want to bring the clean beauty revolution to Germany. Let’s make clean beauty the norm and not the exception!"